Why You Need Plastic Surgery To Have A Billion-Dollar Business
Let me start by saying that I haven’t watched an episode of the Kardashian’s numerous fake reality shows.
I’m just here to state the fact that Kylie Jenner is probably one of the most brilliant entrepreneurs of our time.
And here’s why…
In today’s world, most successful businesses have realized that the name of the game is attention and retention.
First, you capture the interest of the consumers through attention and then retain it through branding.
Branding is where the big money is at.
Think of brands like Samsung, Yamaha, and Sony.
These brands can sell you a variety of different products from appliances, phones to motorcycles, and nobody questions the quality or performance of their products.
That’s because they have built a strong brand through longevity.
These are companies that were built generations before I was born.
Now, how do you build a strong brand without waiting for your hair to be all grey?
These reality stars, YouTubers, vloggers; have accidentally created a short cut which is influencer marketing.
No, I’m not talking about so-called Instagram “influencers” who gets flown to Dubai for “appearances”.
I’m talking about brilliant business strategists that have made a fortune off their fame, humiliations, numerous scandals, and vulnerabilities that were presented raw for the whole world to see.
From Kylie Jenner’s Cosmetics billion-dollar business to KSI and Logan Paul’s Prime Drinks (estimated value of $200 million USD).
Influencers have now taken the business world through their hands rather than taking fractions in sponsorships.
The way I see it, consumers relate to the people who own the brand rather than the companies themselves.
They have literally attached their faces to the products they push and this builds trust in the audience that has consumed their content for years.
So if you’re planning to start your own business…
You might consider injecting silicone into your lips to retain customers.
Jk :)
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